Content is an investment. You spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It makes good business sense to make the most of your investment. Repurposing your content is a smart business strategy. When you repurpose and reuse your content, you maximize your return.
Popular Search Engine’s like Google’s frown upon duplicate content. In time past, we could easily make use of same content in different places. Now, the excessive usage of duplicate content can get you flagged for plagiarism, and one could get severely penalized by Google. So what are the marketers going to do? I remember not too long ago when I was racking my brain on what to blog about, and coming up with ideas on how to provide valuable content and not deliver “thin” content. What is “Thin” content you ask? Thin content, is content that isn’t compelling, thin in data or light in information. Basically they don’t want people just throwing stuff on their blog to get traffic. We as blogger have to continue to be creative when producing content, even “Old” content.
Repurposing content is not new under the sun, but the creative ways we present old content can be. You can be in a very creative industry but that doesn’t actually mean we are endless of creative new ideas. Instead of going through the stress of coming up with new ideas, we can still reuse the old ones many times but in a way that won’t get you on Google’s black list. So here are a few Tips on repurposing and reusing your old content.
Identify Your Evergreen Contents
Check your old posts and identify the ones that are evergreen (the ones that are always relevant and not time-sensitive) and consider republishing them with a new revision that acknowledges new statistics and trends. For instance, Affiliate Marketing will forever be relevant in terms of effective ways to monetize your blog
Make Update Of Past Posts
Do you know even at some point, the best and most creative posts need to be updated. However this is the time to go through your old posts and check what can be updated and reused. Create a new content from them to make it fresh, your readers will surely love it.
Turn Your Blog Content into an Infographic
Do you know you can combine several of your text-based posts into a more visual content – such as an aggregated infographic or chart. This provides all of the original information but through graphics such as charts, images etc which is just as effective as a blog post
Yes People love quizzes, just try it ad you will be amazed witht he result. Most of the time it’s just pulling out from existing content you’ve done, but it’s a fantastic way to repurpose your content.
People do love checklists, too and content can be easily turned into a checklist. It does not have to be complicated or long. You can make it short and simple. Checklist keep it short and to the point while conveying the same message as the original post.
Repurposing your content is a smart business strategy. With each new piece of content you create, consider how you might be able to use it in the future. Content is essential for online business success. Make the most of your efforts and maximize your content to the fullest.
What are some of your tips in re purposing content?